Founded by Rodney Foxworth and Caitlin Morelli—two seasoned leaders in their own right—Worthmore is a strategic advisory and venture development firm that believes the vast majority of businesses today aren’t getting the right types of capital and support. At Worthmore, they’re not looking for quick wins and ownership extraction, but rather to guide ambitious teams through alternative pathways to growth.

While creating Worthmore's visual brand, we aimed to capture this unique and compelling narrative as much as possible. For example, in the wordmark, we utilized a building block—or "stick"—style while constructing the W and M, which allowed for modularity and versatility in brand expressions; simultaneously, these building blocks speak to the transformative, imaginative nature of Worthmore itself.

The very first expression of the Worthmore brand comes on their new website. The goal was a single page which spoke clearly to their mission and goals while clearly establishing their new, unique voice. We built the site in Webflow for its exceptional simplicity and ease of use.